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SweetBands is a recently launched line of sweatbands targeting a younger, active demographic. Supporting the release of “The Stache” SweetBand, thirtysevenclick created a series of ads with “naked” women wearing only a SweetBand. In line with the product’s light-hearted branding, the series is meant to convey the idea that the wearer needs only a SweetBand to be unique.
This NSFW professional campaign titled 'The Stache, Censored 2, The Stache, Censored 1' was published in United States in September, 2011. It was created for the brand: Sweetbands, by ad agency: Thirtysevenclick. This Print medium campaign is related to the Personal Accessories industry and contains 2 media assets. It was submitted about 12 years ago.
Advertising Agency: Thirtysevenclick, USA
Creative Director: Paul Klinke
Art Director: Tobin Nageotte
Photographers: Tim Hook, Tobin Nageotte
Special thanks: Emily Denker, Karen Hirsch, Lindsay Soule