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Tito’s

The Spokescart 2.0

Agency: Arts & Letters Creative Co.

After Hours with Tito’s: Taking things offline is good. Shaking cocktails offline is great.

New Neighbors with Tito’s: Lending a screwdriver is good. Sharing Screwdrivers is great.

Pregame with Tito’s: Manis are good. Manis and ‘tinis are great.

Watch Party with Tito’s: Cheering on your team is good. Cheersing to a win is great.

Description

Tito’s is defying the category with no spokesperson at all, but rather an iconic bar cart that is designed to show up in all the right moments. The campaign, coming out of Arts & Letters Creative Co., Madre, and their partners Tito’s Handmade Vodka, builds upon last year’s official introduction of The Spokescart, and shows off four new occasions for when the good gets great. You can check out the four spots here that are running on social, CTV and OLV this year.

The 2023 Spokecart campaign was a beloved success. You may recall that they rolled out four ‘occasions’ to enjoy Tito’s in the bathtub, around a campfire, at the dog park, and by the pool. On Facebook and Instagram, The Spokescart’s videos became some of the brand’s most engaging ads, and were amongst the highest in average video view time. Across OLV and CTV, The Spokescart campaign delivered the strongest video lift percentage compared to the prior two years.

As Arts & Letters’ creative director, Lillian O'Connor, shared: “One of the most rewarding experiences in getting to revisit ‘The Spokescart 2.0,’ is that we continued to explore and develop a very lovable character. Creatively, it’s challenging, but so gratifying to develop a personality for a brand and continue to dive into the details on how to establish its full identity. We found ourselves pontificating for hours with very important questions like…CAN The Spokescart speak? We think so. Does it dance? Absolutely. We hope The Spokescart helps Tito’s stand out in the category for years to come.”

This professional campaign titled 'The Spokescart 2.0' was published in United States in February, 2025. It was created for the brand: Tito’s, by ad agency: Arts & Letters Creative Co.. This Film medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 7 days ago.

Credits

A&L

Founder, Executive Creative Director - Charles Hodges

Executive Creative Director - Molly Jamison

Creative Director - Lillian O’Connor

Creative Director - Brett Simone

Creative - Mindi Price

Creative - India Allen

Managing Director - Theo Abel

Group Business Director - Molly Navalinski

Business Director - Jane Steinhoff

Business Manager - Daniella Ramirez

Head of Production - Lisa Setten

Executive Producer - Jason Sheldon

Executive Producer - Whitney Green

Sr. Producer - Andrea Rodriguez

Post-Producer - Ari Sneider

Editor - Ben Surber

Assistant Editor - Carl Simakoff

Music Supervisor - Cam DiNunzio

Director of Business Affairs - Lenora Cushing

Business Affairs Manager - Alex Asencio

Head of Strategy - Andy Grayson

Strategist - Joe Carr

Tito’s Handmade Vodka

VP, Marketing - Taylor Berry

Sr. Director, Brand Marketing - Allie Wester

Creative Director, Content & Copywriting - Josie Fox

Marketing Project Manager - Aryan Douglas

Associate Producer - Christina Rhodes

Jr. Producer - Von Curtis

Madre (Production Company)

Director - Luisa Kracht

DP - Constanza Sandoval

Production Design - Cecilia Guerriero

Executive Producer - Jonathon Ker

Executive Producer - Paulina Zuluaga

Metanoia (Local Production Company)

Executive Producer - Lucho Valdés

Production Manager- Maria Noel Machado

Line Producer - Vero Berta

The Mill (VFX)

Senior Executive Producer: Mandy Harris

Producer: Hayley Savage

Shoot Supervisor: Nacho Mancebo

VFX Creative team on Hero Spots

Creative Director: Tom Mccullough

2D Lead Artist: Kieran Hanrahan

2D Finish Lead: Taylor Feld

2D Artist: Julien Aucouturier

2D Comp Supervisor: Nanda P V

Compositing Supervisor: Gopi Veeran

VFX Creative team on AfterHours :60

Creative Director: Tom Mccullough

Head of CG: Emily Meger

Animation Supervisor: Sukanta Chakraborty

Animation Lead: Aniruddhya Chang, Amit Ramkrishna Nandgaonkar

Lighting Supervisor: Aritra Sarkar

Lighting Lead: Vishwajeet Sideshwar Nandagawle

Matchmove Supervisor: Elangovan Ganeshan

Matchmove Lead: Borse Sainil Sunil

Asset Lead: Suman Mankala

The Mill (Color)

Senior Colorist: Mikey Pehanich

Executive Producer, Color: Alex Lubrano

Color Assist: Amonnie Nicolas

Mr. Bronx (Audio Post)

Sound design and mix: David Wolfe

Executive Producer: Zach Fortin

Producer: Maggie Norsworthy

Assistant Mixer: Michael Artuso

Music Credits

After Hours - APM

New Neighbor - Butter Music & Sound

Pre-Game - Warner Chappell Production Music

Living Room - Jingle Punks

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