After Hours with Tito’s: Taking things offline is good. Shaking cocktails offline is great.
New Neighbors with Tito’s: Lending a screwdriver is good. Sharing Screwdrivers is great.
Pregame with Tito’s: Manis are good. Manis and ‘tinis are great.
Watch Party with Tito’s: Cheering on your team is good. Cheersing to a win is great.
Description
Tito’s is defying the category with no spokesperson at all, but rather an iconic bar cart that is designed to show up in all the right moments. The campaign, coming out of Arts & Letters Creative Co., Madre, and their partners Tito’s Handmade Vodka, builds upon last year’s official introduction of The Spokescart, and shows off four new occasions for when the good gets great. You can check out the four spots here that are running on social, CTV and OLV this year.
The 2023 Spokecart campaign was a beloved success. You may recall that they rolled out four ‘occasions’ to enjoy Tito’s in the bathtub, around a campfire, at the dog park, and by the pool. On Facebook and Instagram, The Spokescart’s videos became some of the brand’s most engaging ads, and were amongst the highest in average video view time. Across OLV and CTV, The Spokescart campaign delivered the strongest video lift percentage compared to the prior two years.
As Arts & Letters’ creative director, Lillian O'Connor, shared: “One of the most rewarding experiences in getting to revisit ‘The Spokescart 2.0,’ is that we continued to explore and develop a very lovable character. Creatively, it’s challenging, but so gratifying to develop a personality for a brand and continue to dive into the details on how to establish its full identity. We found ourselves pontificating for hours with very important questions like…CAN The Spokescart speak? We think so. Does it dance? Absolutely. We hope The Spokescart helps Tito’s stand out in the category for years to come.”
This professional campaign titled 'The Spokescart 2.0' was published in United States in February, 2025. It was created for the brand: Tito’s, by ad agency: Arts & Letters Creative Co.. This Film medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 7 days ago.
Credits
A&L
Founder, Executive Creative Director - Charles Hodges
Executive Creative Director - Molly Jamison
Creative Director - Lillian O’Connor
Creative Director - Brett Simone
Creative - Mindi Price
Creative - India Allen
Managing Director - Theo Abel
Group Business Director - Molly Navalinski
Business Director - Jane Steinhoff
Business Manager - Daniella Ramirez
Head of Production - Lisa Setten
Executive Producer - Jason Sheldon
Executive Producer - Whitney Green
Sr. Producer - Andrea Rodriguez
Post-Producer - Ari Sneider
Editor - Ben Surber
Assistant Editor - Carl Simakoff
Music Supervisor - Cam DiNunzio
Director of Business Affairs - Lenora Cushing
Business Affairs Manager - Alex Asencio
Head of Strategy - Andy Grayson
Strategist - Joe Carr
Tito’s Handmade Vodka
VP, Marketing - Taylor Berry
Sr. Director, Brand Marketing - Allie Wester
Creative Director, Content & Copywriting - Josie Fox
Marketing Project Manager - Aryan Douglas
Associate Producer - Christina Rhodes
Jr. Producer - Von Curtis
Madre (Production Company)
Director - Luisa Kracht
DP - Constanza Sandoval
Production Design - Cecilia Guerriero
Executive Producer - Jonathon Ker
Executive Producer - Paulina Zuluaga
Metanoia (Local Production Company)
Executive Producer - Lucho Valdés
Production Manager- Maria Noel Machado
Line Producer - Vero Berta
The Mill (VFX)
Senior Executive Producer: Mandy Harris
Producer: Hayley Savage
Shoot Supervisor: Nacho Mancebo
VFX Creative team on Hero Spots
Creative Director: Tom Mccullough
2D Lead Artist: Kieran Hanrahan
2D Finish Lead: Taylor Feld
2D Artist: Julien Aucouturier
2D Comp Supervisor: Nanda P V
Compositing Supervisor: Gopi Veeran
VFX Creative team on AfterHours :60
Creative Director: Tom Mccullough
Head of CG: Emily Meger
Animation Supervisor: Sukanta Chakraborty
Animation Lead: Aniruddhya Chang, Amit Ramkrishna Nandgaonkar
Lighting Supervisor: Aritra Sarkar
Lighting Lead: Vishwajeet Sideshwar Nandagawle
Matchmove Supervisor: Elangovan Ganeshan
Matchmove Lead: Borse Sainil Sunil
Asset Lead: Suman Mankala
The Mill (Color)
Senior Colorist: Mikey Pehanich
Executive Producer, Color: Alex Lubrano
Color Assist: Amonnie Nicolas
Mr. Bronx (Audio Post)
Sound design and mix: David Wolfe
Executive Producer: Zach Fortin
Producer: Maggie Norsworthy
Assistant Mixer: Michael Artuso
Music Credits
After Hours - APM
New Neighbor - Butter Music & Sound
Pre-Game - Warner Chappell Production Music
Living Room - Jingle Punks