See the work at https://soundoftomorrow.be/en
The Schorre in Boom in Belgium will once again provide the setting for Tomorrowland and this year the popular festival is pleased to greet Mazda as one of its partners. To put this collaboration in the spotlight, Mazda and These Days came up with a unique project: The Sound of Tomorrow is a track performed by drifting on an enormous ‘vinyl record’ with a Mazda MX-5, using infrared mapping technology.
This professional campaign titled 'The Sound of Tomorrow' was published in Belgium in June, 2016. It was created for the brand: Mazda, by ad agency: These Days. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising Agency: These Days, Antwerp, Belgium
Creative Director: Sam De Volder
Art Director: Gertjan De Smet
Copywriter: Tomas Van Loon
Illustrator: Jeroen Michiels