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Description
This creative campaign visualizes the humorous and often mysterious journey of socks that go missing in the wash. By personifying socks as brave explorers, astronauts, and adventurers, the ads highlight the reliability and advanced features of LG washing machines that always keep your laundry together – no matter the circumstances: in space, through piles of clothes, or deep tunnels.
The campaign consists of four key visuals:
Socks on a secret mission to reach the washing machine.
Astronaut socks floating in space, always coming back to the machine.
Socks climbing laundry mountains to find their way home.
Even in the race, socks always find their way back to the washer.
Creative idea:
Turning a common household problem (missing socks) into an entertaining storytelling journey, positioning LG washing machines as the ultimate solution that keeps every item safe.
This student campaign titled 'The Socks Always Find Their Way Back' was published in Egypt in July, 2025. It was created for the brand: LG, by ad school: The Higher Institute Of Applied Arts. This Design medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 5 media assets. It was submitted 3 days ago by Basant faried.
Credits
School : The Higher Institute Of Applied Arts
Designed by : Basant Faried
Under supervision : Dr/ Eman Salah
