The SmartStrand Rhino Challenge

Agency: Intermark


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The Ultimate test in carpet durability puts SmartStrand carpet up against a 2,800lb rhinoceros. For two weeks Ricko the Rhino will be living on SmartStrand carpet and doing whatever rhinos do best.

This professional campaign titled 'The SmartStrand Rhino Challenge' was published in United States in August, 2009. It was created for the brand: Mohawk, by ad agency: Intermark. This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: Intermark Group, Birmingham, USA
Creative Director: Keith Otter
Art Directors: Rob Hardison
Copywriter: Brent Davis
Illustrator: Rob Hardison


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