ADVERTISING

Celestial Seasonings

The Sleepytime Bear Awakens to a Digital World!

Agency: Deutsch

Description

After five decades of hibernation, Celestial Seasonings announced the awakening of its iconic Sleepytime Bear to a brand new digital world. To bring to life a more social mascot, Celestial Seasonings partnered with creative agency Deutsch NY to create a digital-first campaign that shows the Sleepytime Bear what he missed during his decades-long hibernation.
Through content across platforms including TikTok, YouTube, Facebook and Instagram, Sleepytime Bear will catch up on what he’s missed including popular trends like restocking and reaction videos, exercising at home, reality TV shows, astrology, fantasy sports leagues and TikTok dances. While at SleepytimeBearWokeUp.com, a launch video features the Sleepytime Bear singing “The Wake Up Song” and content featuring Sleepytime Bear's opinion on what he’s missed over the decades, from the 1970’s to today.

This professional campaign titled 'The Sleepytime Bear Awakens to a Digital World!' was published in United States in October, 2021. It was created for the brand: Celestial Seasonings, by ad agency: Deutsch. This Integrated medium campaign is related to the Non-Alcoholic Drinks industry and contains 4 media assets. It was submitted 7 months ago by Vonda LePage of Deutsch.

Credits

Advertising Agency: Deutsch NY, New York, United States of America

ADVERTISING

iStock Essentials

Oriental hot spices on wooden table

Artist: oleksajewicz

iStock Signature

Abstract multicolor background w...

Artist: Savushkin

iStock Signature

Scenic aerial view of the bright...

Artist: Anastasiia Shavshyna

iStock Essentials

Roughly outlined world map with ...

Artist: berkay

iStock Essentials

3d render, abstract background, ...

Artist: wacomka

iStock Signature

Multi colored swirl pattern abst...

Artist: coldsnowstorm

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.