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Porcidou

The Skewer

Agency: Ogilvy

Description

Porcidou, a fresh pork meat brand, enjoying a good reputation but lacking in shelf appeal, needed to do something to regain consumer interest.
Action was needed in order to add value to this brand and to bring it to the front of consumers’ minds, preferably just before the moment where they have to choose which brand to buy. In creating a whole new brand identity we also focused on point of sale, and the idea of having a giant skewer on lampposts in supermarket car parks just came about naturally.
Along with some snapshots and being shared on social media it also caught the attention of a few newspapers. One other result was a happy client, since sales in these stores simply doubled.

This professional campaign titled 'The Skewer' was published in Reunion in April, 2013. It was created for the brand: Porcidou, by ad agency: Ogilvy. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 11 years ago.

Credits

Advertising Agency: Luvi Ogilvy, Reunion Island
Creative Director: Pedro de Oliveira
Account Director: Steven Potet
Additional credits: Empreinte Locale

Bacardi
Drug & Alcohol ...

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