Description
A creative testing program put every concept in the slate against the others, with identical budget and placements, and let the numbers pick the winner.
The winner is "Shaman," a 53-second film set inside a candlelit tent. A bearded shaman in an embroidered robe presides over a small circle of guests and holds out a palm of small blue pills. One guest sits wrapped in a blanket, in tears, clutching a houseplant. Mid-ceremony, the shaman takes a phone call. The tone is dry and absurd, built to stop a thumb in a feed.
The result: $3.92 per action. The rest of the lineup ran $26 to $96, which made Shaman 5x to 10x more efficient than every other concept in the account.
The takeaway for Mindless Mushrooms: the platform tells you what works, as long as you give it enough real creative options to choose from.
This professional campaign titled 'The Shaman Will See You Now' was published in United States in May, 2026. It was created for the brand: Mindless Mushrooms, by ad agency: Guide Creative. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted 20 minutes ago.
Credits
Director: Trent Thompson
Creative: Chase Reid
Art Director: Kara Danielle
Production Company: Guide Creative
Editor: Jacob Boatsman
