Description
Iris is a conceptual fragrance campaign, created to bring awareness to human trafficking. Iris flowers have an undetectable scent, representing undetectable identities.
This student campaign titled 'The scent of a secret' was published in United States in January, 2020. It was created for the brand: Victoria's Secret, by ad school: Pratt Institute. This Integrated medium campaign is related to the Beauty, Fashion, and Public Interest, NGO industries and contains 3 media assets. It was submitted over 3 years ago by Advertising student: Ally Bechtold of 1999.
Credits
Advertising School: Pratt Institute, New York, United States of America
