Victoria's Secret

The scent of a secret

School: Pratt Institute


Iris is a conceptual fragrance campaign, created to bring awareness to human trafficking. Iris flowers have an undetectable scent, representing undetectable identities.

This student campaign titled 'The scent of a secret' was published in United States in January, 2020. It was created for the brand: Victoria's Secret, by ad school: Pratt Institute. This Integrated medium campaign is related to the Beauty, Fashion, and Public Interest industries and contains 3 media assets. It was submitted over 4 years ago by Advertising student: Ally Bechtold of 1999.


Advertising School: Pratt Institute, New York, United States of America


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