The RUNway Show

To prove its jewelry is ready to wear, wherever life takes you, Zales today launched The 26.2 Edit, with “The RUNway Show,” turning 26.2 miles into an unexpected runway for fine jewelry. While running has become a growing expression of personal style, fine jewelry is still often left behind. Zales is challenging that convention by bringing together 16 runners ranging from first-time to experienced marathoners, who will wear the jewelry from training to race day, and every day in between.

The ‘Zales Running Squad’ includes Carl Radke of Bravo’s Summer House, Bachelor Nation Star and co-host Tayshia Adams, Dance Moms alum Chloe Lukasiak, and a roster of creators across fitness, fashion, wellness, and lifestyle. On race day, the group will run 26.2 miles in 26.2 carats. Developed in partnership with Anomaly, the activation brings to life Zales’s belief that fine jewelry doesn’t need a special occasion, because you are the occasion.

Zales is spotlighting the 16 runners of the Zales Running Squad on its owned channels. The group will style pieces from The 26.2 Edit, tennis bracelets, necklaces, and other jewelry box staples, into their running OOTDs, sharing the milestones, personal victories, and self-expression that define the marathon journey. Each creator will share their training journey through to the big race while rocking their pieces from Zales, with content rolling out now through November 6th.

The 26.2 Edit launched to the public today, October 21st, with an accompanying collection film going live via paid social in tandem. The film features four of the 16 members of the Running Squad in fine jewelry pieces from the new collection, including 10k gold, silver, and lab-grown diamond pieces selected to go the distance.