Description
Brand: Ford Co-Pilot360
Insight: Obstacles in the road are like criminals when they damage cars.
Big idea: Ford Co-Pilot360 "arrests" pesky obstacles in the road by preventing accidents before they happen with its suite of safety features.
Execution: 3 OOH ads + 1 emerging tech idea
This student campaign titled 'The Road's Most Wanted' was published in United States in May, 2026. It was created for the brand: Ford, by ad school: S.I. Newhouse School of Public Communications. This Integrated and OOH Outdoor media campaign is related to the Automotive and Personal Transportation, Electronics, Technology, and Travel and Tourism industries and contains 3 media assets. It was submitted about 12 hours ago by Cody Rathgeber.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Cody Rathgeber
Copywriter: Cody Rathgeber
Instructor: Stephen Lundberg
