Description
The Reverse Shock Collar
Shock collars have long been used to train unwanted behaviors out of dogs. BARK and Liquid Death decided to flip the power dynamic.
The team built a one-of-a-kind human shock collar programmed to recognize the squeak of a custom BARK x Liquid Death toy. Dog bites toy. Collar hears squeak. Human gets zapped.
BARK tested it on its own VP of Brand Partnerships, Dave Stangle, putting his dog, Uncle, in charge for a day at the office. Empty water bowl? ZAP. Hogging the couch? ZAP. Not putting enough toys and treats into a BARK x Liquid Death box? ZAP.
Rather than tightly scripting the stunt, the team built the device for real and captured Dave’s actual reactions.
The Most Forever Home
Then there’s The Most Forever Home, which takes the idea of being “best friends forever” to its logical extreme.
BARK is offering three human-sized, coffin-shaped dog beds for $1 each, along with a downloadable Final Wishes document that lets owners request to be buried with their dog and spell out their preferred final resting arrangement.
The work is also part of a broader shift at BARK. Over the past year with Tombras, the brand has moved away from relying primarily on one or two tentpole campaigns and toward a continuous stream of fast, culturally driven ideas designed to move at the speed of the internet.
Instead of treating a collaboration like Liquid Death as a one-off licensing or product launch, BARK is using it as a platform for an ongoing series of entertaining, strange and highly shareable ideas.
This professional campaign titled 'The Reverse Shock Collar' was published in United States in October, 2026. It was created for the brands: BARK and Liquid Death, by ad agency: Tombras. This Integrated medium campaign is related to the Pets industry and contains 3 media assets. It was submitted about 1 hour ago.
