ADVERTISING

Cartoon Network

The real hero

Agency: Gobox

Description

The classic show “Ben 10” was premiering with renewed series in Bulgaria in October 2016 and we had to attract new fans (6-15) to the unique action character through a direct approach. So we created a very special one-to-one stunt in a shopping center, where kids could decide if they wanted to become more than heroes, just as Ben. They were surprised by a randomly ringing branded phone and when they picked it up, they received real-time instructions from the Bulgarian Ben, who wanted them to help him. But there was a small hook – kids had to choose only one of two doors at the end of the mall. First door was labelled “Become a hero, win a prize for yourself”, while the second stated “Become a unique hero, donate a prize to children in need”.
Results: around 50 kids picked up the phone for 1 day and 40 of them chose to the donate prizes, which were given to SOS Children’s Villages in Sofia, Bulgaria. The viral video was viewed more than 300,000 times from the target, involving them to the unique show and brand’s premise “It’s Hero Time!”.

This professional campaign titled 'The real hero' was published in Bulgaria in September, 2016. It was created for the brand: Cartoon Network, by ad agency: Gobox. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 6 years ago.

Credits

Advertising Agency: Gobox, Sofia, Bulgaria

The Waste Factory

ADVERTISING

iStock Essentials

Digital Lines and Dots Connectio...

Artist: George-3d

iStock Signature

Cryptocurrency Market network co...

Artist: basketman23

iStock Signature

Optic Fiber

Artist: riccardokolp

iStock Essentials

Big City Businessman Uses Smartp...

Artist: gorodenkoff

iStock Signature

Global Connection Lines - Global...

Artist: DKosig

iStock Essentials

Abstract technology ai, artifici...

Artist: Usis

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.