Sustainable consumption and production aims at “ doing more and better with less,”increasing net welfare gains from economic activities by reducing resource use, degradation and pollution along the whole lifecycle, while increasing quality of life. It involves different stakeholders, including business, consumers, policy makers, researchers, scientists, retailers, media, and development cooperation agencies, among others. How can we promote sustainable consumption and production patterns?
This student campaign titled 'The Real Cost' was published in Mexico in August, 2018. It was created for the brand: United Nations, by ad school: Miami Ad School. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: Miami Ad School, Mexico City, Mexico
Creative Director: Gerardo Saavedra
Art Director: Jorge Díaz
Copywriter: Emmanuel Rocha