Mundo Livre FM: Nirvana
Mundo Livre FM: Pink Floyd
Mundo Livre FM: The Beatles
Description
To show that Mundo Livre FM is part of the city’s everyday life, we recreated iconic rock album covers using elements from Curitiba.
Classics like Nevermind, The Dark Side of the Moon, and Yellow Submarine were reinterpreted through local symbols, such as the capybara and the Bondinho da Leitura, turning global references into everyday scenes from the city.
The campaign reinforces that when a radio station lives in your world, even the greatest classics start happening within it.
Mundo Livre FM
The radio that lives in your world.
This professional campaign titled 'The radio that lives in your world.' was published in Brazil in April, 2026. It was created for the brand: Mundo Livre FM, by ad agencies: Bronx and Bronx Comunicação. This Audio, Digital, and Film media campaign is related to the Media and Music industries and contains 3 media assets. It was submitted about 2 hours ago by We are the anywhere agency.: Bronx of Bronx Communication.
Credits
Advertising Agency: Bronx e Be Media
Client: Mundo Livre FM
Creative Direction: Alexandre Silveira
Copywriter: Alexandre Silveira, Fabiano Teixeira, Victor Amorim
Art Director: Lucas Caixeta e Luiz Gustavo
Proofreading: Fernanda Carla
Production: Alam Key Ioda
Account Management: Paula Ciniello e Valesca Gomes
Audiovisual Production Company: Motion Blur
Film Direction: SIlveri Correa
Executive Production: Silveri Corrêa
AI Direction: Jhonny William
Motion & Color: Jhonny William
Approval: Rubens Eduardo Pazdziora, Andressa Santos Pereira, João Santos, Catarina Franceira, Barbara Eduarda Schroeder, Mariana Mantovani
