Europcar wanted a 20" radio ad to promote the SMART car rentals, a car that fits anywhere. Instead of one 20" radio ad, we created four 5" ads and parked them like a SMART - between the other long commercials. Each copy was crafted to suit the concept and a special media package allowed us to park the ads like a SMART.
This professional campaign titled 'The radio ad that parks like a SMART' was published in Portugal in June, 2016. It was created for the brand: Europcar, by ad agency: Wunderman. This Audio medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Wunderman, Lisbon, Portugal
Creative Director / Copywriter: Luís Coelho
Art Director: João Miquelina