Description
For 31C's new Deep Packet Intelligence launch in Azerbaijan, we made something special.
31C's own logo is built from small data packet cubes. We took that concept further, pulling the cube out of the logo and making it the entire campaign theme. As a teaser, it appeared across dozens of LinkedIn profiles seven days before the event, creating that "Purple Feed" effect that led to hundreds of thousands of impressions and one question everywhere: "What is this?" Then we shared the news: a product launch.
On launch day, the cube seen in the video suddenly reached the real world — the CEO walked on stage holding the data packet itself to reveal the product: Odun One. One symbol, born in the brand, seen everywhere.
The event sold out and earned major exposure across all channels and media.
This professional campaign titled 'The Purple Feed' was published in Azerbaijan, Canada, and United Arab Emirates in January, 2026. It was created for the brand: 31C, by ad agency: Sagi&Co. Inc.. This 360°, Digital, and Film media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 4 days ago.
Credits
Company: 31 Concept
Marketing & Advertising Agency: Sagi& Co. Inc.
Marketing Director / CMO: Yaron Sagi
Marketing Manager: Sabina Hajiyeva
Production company: Bloom Group
