Children's Defense Fund

The Pumpkin and the Pantsuit

Agency: BarrettSF


Advertising agency barrettSF and the Studio have branched into the book business with “The Pumpkin and the Pantsuit,” a children’s storybook that is available on Amazon for $12 and at independent booksellers in select markets. Amazon is also the publisher. All proceeds will go to the Children’s Defense Fund.
A true story and cautionary tale of two big personalities who run against each other for the highest public office in the land (Spoiler Alert! The bullying Pumpkin wins) and the different ways they go about competing for the same prize.
“On election night, Van Jones posed the question, ‘how do we explain this election to our kids?’ That resonated with us. The goal of this book is to teach kids (and remind the rest of us) that losing is only losing if you give up,” said Todd Eisner, co-author and creative director at barrettSF.
The story is brought to life by the STUDIO, a New York-based visual communications company. Their vivid illustrations include caricatures of the 2016 presidential candidates and some of their most ardent celebrity supporters. Donald Trump is portrayed as a bloated orange pumpkin head with angry yellow straw projecting from its pate and brows. Hillary Clinton is represented by a powder-blue pantsuit.

This professional campaign titled 'The Pumpkin and the Pantsuit' was published in United States in January, 2017. It was created for the brand: Children's Defense Fund, by ad agency: BarrettSF. This Content medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 7 years ago.


Advertising Agency: barrettSF, San Francisco, USA
Copywriter: Todd Eisner, Jamie Barrett, Pete Harvey
Illustrator: Mike Ocasio, Alison Abitbol, Juan Carlos Mont / the STUDIO


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