Description
For the Brit Awards 2016, MasterCard wanted to create a new Priceless Surprise. So we brought together 6 cover artists who had previously posted on Youtube one of the most covered song in 2015: Uptown Funk. The 6 artists - Anna Shields & Blair Crichton, The Ayoub Sisters, Ross Campbell and John Atkins - were told they were doing a documentary about Mark Ronson’s fans…before arriving in the iconic Music studio of Abbey Road and realising that they were going to create a brand new cover together, produced by Mark Ronson himself.
full-length version of song https://www.youtube.com/watch?v=wMsrFzQbKhA&feature=youtu.be&list=PL2w...
This professional campaign titled 'The #PricelessSurprise Cover' was published in United Kingdom in January, 2016. It was created for the brand: MasterCard, by ad agency: McCann. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 8 years ago.
Credits
Advertising Agency: McCann, London, UK
Chief Creative Officers: Rob Doubal, Laurence Thomson
Creative Directors: Matt Crabtree, Simon Hepton
Creatives: Jean-Laurent Py, Matt Crabtree, Simon Hepton
Managing Partner: Tom Bedwell
Business Lead: Oliver Morgan
Account Manager: Lauren Benezra
Planning Partner: Karen Crum
Project Director: Metz Fasano
Production company: Craft London
Director: Blake Claridge
Head of production: Sergio Lopez
Senior Producer: Zara Balfour
Line Producer: Ben Greenacre
DoP: Berndt Wiese
Sound Recordist: Ashok Kumar
Editor: Max Downey, Phil Conway / Craft
Sound Mix: Tim Sutton at Craft
Grade: Framestore
Media planning and buying: Carat UK
Digital, social and sponsorship: Big Group
PR: Kaper
