As a UEFA Champions League official partner, Mastercard® traditionally organizes a special screening of the most exciting club final in Europe for selected football fans.
But being Mastercard®, we wanted to do something more – to convince the fans – people at different age, with different characters, supporting different football teams – that shouting in support of a team does not need to set them apart. On the contrary – it may even unite them. And we did it. By offering them the chance to win not only a unique football emotion, but to give life to a priceless experience... to help somebody else.
This professional campaign titled 'The Power Of Football To Unite' was published in Bulgaria in June, 2018. It was created for the brand: MasterCard, by ad agency: Reforma. This Experiential medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: reforma, Sofia, Bulgaria
Creative Director: Toshka Ivanova
Art Director: Miroslav Krustev
Copywriters: Elena Mitova, Victor Minchev