The Polo Principle

Agency: DDB


The idea was to prove VW's old brand ethos of democratizing innovations. We named our thinking "The Polo Principle" and put the 3d printer in the hands of the people to demonstrate what it meant.

This professional campaign titled 'The Polo Principle' was published in Denmark in February, 2013. It was created for the brand: Volkswagen, by ad agency: DDB. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 11 years ago.


Advertising Agency: DDB Copenhagen, Denmark
Art Directors: Simon Naver, Martin Cedergren
Copywriter: Caspar Bock
Creative Director: Simon Higby
Production company: Society 46


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