Galaxy are celebrating the historic moment when women can now drive legally in Saudi, with a film that shows the brands playful side.
They have picked up on the coincidence that this moment in history coincidence with the Football world cup. What better time to go out and drive when all of Saudi will be inside watching the Saudi games. The pleasure of having the roads to themselves and the pleasure of Galaxy chocolate.
It doesn’t get much better than that.
This professional campaign titled 'The Pleasure' was published in United Arab Emirates in July, 2018. It was created for the brand: Galaxy, by ad agency: BBDO. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: BBDO, United Arab Emirates
Chief Creative Officer: Paul Shearer