Description
Using the power of social media, Gucci and Fur for Animals will trick the world into caring. Gucci will tell the world they’re selling a new fashion line made from real Panda fur, knowing the world will go crazy, only to reveal 3 weeks later that it was all a sham—the Panda Collection was made from artificial fur, and from now on, so would all of Gucci’s other products as well. Gucci and Fur for Animals made people realize how cruel fur really is.
This student campaign titled 'The Panda Collection' was published in United States in January, 2016. It was created for the brand: Gucci, by ad school: Miami Ad School. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: Miami Ad School, New York, USA
Creative Director: Colby Spear
Art Director: Kien Quan
Copywriters: Jon Gruber, Naila Costa
