Cusquena ABInBev

The Origin of Flavor

Agency: WILD Fi


The perception of taste is linked to our DNA, which makes the same food taste different to all of us. But not only that, but we can also discover the tastes of each person, just by analyzing their genetics.
In Cusqueña we wanted to identify the Origin of Flavor of different influencers and journalists, taking a DNA test to identify those flavors that they like and those that they don't like so much. With this information and in an exclusive event, we created unique and 100% personalized dishes for each one of them, together with the Cusqueña that according to their genetics, they would enjoy the most. To demonstrate that the Origin of Flavor is in their DNA.

This professional campaign titled 'The Origin of Flavor' was published in Chile in May, 2024. It was created for the brands: ABInBev and Cusquena, by ad agency: WILD Fi. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 8 days ago by Executive Creative Director: Rafael Pabón Rojas of WILD FI.


Agency: WILD FI
CCO LATAM: Juan Pablo Olivares
ECD: Rafael Pabón
Country Manager: Joaquín Márquez
General Account Director: Maria Jose Vargas
Account Executive: Andrea Ponce
CW: Camila Carrasco
AD: Edu Orellana, Cristobal Flores, Matias Freire
Production Company: Blackstar
Director: Seba Lara
Client approval: Lina Aguirre, Nicole Magnere, Angela Stuardo, Catalina Valdes

Assassin's Creed


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.