Words has the power to change. Sometimes for the worse. Being hit by the word cancer is today often thought of as a death sentence. But many times it is not. It changes the persons perspective forever and nothing becomes the same.

This student campaign titled 'The one word' was published in Sweden in April, 2020. It was created for the brand: The American Cancer Society, by ad school: Berghs School Of Communication. This Print medium campaign is related to the Health and Public Interest industries and contains 3 media assets. It was submitted almost 4 years ago by Copywriter: Ulf Paulsrud-Sirbäck.


Advertising School: Berghs School of Communication, Stockholm, Sweden
Copywriter: Ulf Paulsrud-Sirbäck


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