This and 27 other sports at the ASU2025 JUNIOR PAN AMERICAN GAMES
Description
Volkswagen Amarok is the official pickup truck of the ASU2025 Junior Pan American Games, the multi-sport event that brings together young athletes from across the continent.
To communicate this partnership, we developed a campaign that links the vehicle’s key attributes with the competitive spirit and determination of the athletes.
That’s how “The Official Truck of the Games” was born — a series of graphic pieces drawing visual and conceptual parallels between the Amarok and some of the event’s most iconic sports.
The result: a powerful campaign that shows how the strength, endurance, and performance of the Amarok reflect the same drive as those who overcome every challenge without stopping.
This professional campaign titled 'The Official Truck of the Games' was published in Paraguay in August, 2025. It was created for the brand: Volkswagen, by ad agency: Nasta. This Content, Digital, and Print media campaign is related to the Automotive and Personal Transportation and Sports industries and contains 5 media assets. It was submitted 3 months ago.
Credits
Agency: Nasta Ogilvy
CEO: María Beatriz Aular
CCO: Santiago Morello
Creative Director: Mario Hannich
Art Director: Arturo Ariza
Copywriter: Marian Adorno
Graphic Designer: Juan Camilo Alvarez
Community Manager: Noelia Rojas
Account Coordinator: Leidy Gómez
Account Executive: Natalia Delvalle
Project Manager: Estefanía Ferrera
Planning: Julián Santiago
