Description
Pizza Hut UK has humorously unveiled itself as ‘The Official Sponsor of Dominoes’ in a tongue-in-cheek campaign created in partnership with global creative network Iris Worldwide.
Following a playful DOOH teaser campaign before the weekend, which declared ‘People who like Dominoes love Pizza Hut’, the multinational pizza chain revealed it is ‘the official partner of the 2024 World Championship Domino Tournament’.
The campaign is part of a major brand reset ahead of the launch of Pizza Hut’s new creative platform, ‘Together We Pizza’, as it unveils its new sourdough style Handcrafted Crust.
Set against the backdrop of a ‘summer of sport’, where healthy competition is encouraged, the work establishes a new tone of voice for the brand as it looks to connect with a new generation of pizza lovers. With a focus on social-first audiences, the new ‘Together We Pizza’ platform, developed by Iris, positions Pizza Hut as a brand tapped into culture that contributes to moments of social excitement and togetherness while also delivering on taste with its new Handcrafted Crust and range of delicious new recipes.
The teaser campaign focusing on the brand’s ‘Dominoes sponsorship’ will run across DOOH and be amplified on social media via talent and cultural commentators, as well as supported with PR.
Comedy influencer activity and creator ‘unboxings’ of the new Handcrafted Crust pizza on social channels, will further support the campaign and drive awareness and cultural credibility of Pizza Hut’s new product.
To bring a slice of the action from the global championships to the UK, and demonstrate that Dominoes players love Pizza Hut, the brand has collaborated with the Brixton Immortals Domino Club. In a community-first, grassroots approach, filmed branded content captures players eating pizza and reinforces the campaign message of ‘People who like Dominoes love Pizza Hut’.
This professional campaign titled 'The Official Sponsor of Dominoes' was published in United Kingdom in July, 2024. It was created for the brand: Pizza Hut, by ad agency: Iris Worldwide. This Digital and OOH Outdoor media campaign is related to the Food industry and contains 3 media assets. It was submitted 11 months ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Creative agency: Iris Worldwide
Client Leadership:
▫ Elisha Pearce – MD, Growth
▫ Charlotte Coombes – Group Account Director
▫ Izzie Hargreaves – Senior Account Manager
▫ Samuel Pawson - Senior Producer
Strategy:
▫ Karen Correia da Silva – Senior Strategy Director
▫ Emma Bentley – Strategist
PR & Partnerships:
▫ Rachel Byles – Head of PR & Partnerships
▫ Emma Rehling – PR & Partnerships Group Director
Creative:
▫ Grant Hunter – Chief Creative Officer
▫ Ross Taylor – Group Creative Director
▫ Jan Pruijser – Associate Creative Director
▫ Michael Boszko – Creative Director
▫ Andrew Hadley – Content Copywriter
▫ Isabel Albarran – Mid-weight Creative
▫ Jess Leonard – Head of Design
