"The Official Hot Sauce of Eggs"
Description
TRUFF is Heating Up Your Morning Eggs… With Starbucks – San Diego-Based agency Raindrop crafted imaginative campaign to share the news
Premium hot sauce brand TRUFF partnered with Starbucks to offer TRUFF Hot Sauce packets in two flavors – Original and Jalapeño Lime—as part of Starbucks Spring menu launch on March 7. Customers could get a free packet of TRUFF Hot Sauce with a qualifying purchase of any breakfast sandwich, breakfast wrap, egg bites, bakes, lunch sandwiches or pockets at participating US locations through April 1.
TRUFF’s ultimate goal is to be nothing less than “The Official Hot Sauce of Eggs.” To make that happen, brandfluence agency Raindrop was engaged to develop and execute a memorable campaign to get the word out. Raindrop, in turn, launched the “Humpty Dumpty’s Announcement” campaign that ran on social, programmatic display, and CTV across the U.S.
Raindrop crafted several elements for the campaign including one 0:30 focused on driving awareness around the Starbucks partnership and another 0:30 that is more “evergreen.”
TRUFF Hot Sauce, with its perfect blend of heat and flavor, is one of the fastest-growing brands in the hot sauce space.
This professional campaign titled '"The Official Hot Sauce of Eggs"' was published in United States in March, 2025. It was created for the brand: TRUFF, by ad agency: Raindrop. This Digital and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Campaign Title: “The Official Hot Sauce of Eggs”
Execution Title: “Humpty Dumpty’s Announcement”
Client: TRUFF
Client Team: Jessica Bernheim, Nick Guillen, Nick Ajluni
Agency: Raindrop
Chief Creative Officer: Jacques Spitzer
Creative Director(s): Andrew Catania
Associate Creative Director(s): Ryan Hicks, AJ Knox, Jennifer Torano, Nick Geddis
Art Director(s): Jennifer Torano
Copywriter(s): Andrew Catania, Ryan Hicks, AJ Knox
Account Service: Natalie Siebern, Brennan de Aguirre, Owen Christensen
Photographer: Micheal Carr
Head of Production: Tom O’Hara
Director: Chris Francis
Executive Producer: Jamie Apodaca
Producer: Corey Kupfer
Director of Photography: Madison Dyer
Editor: Zach Andrews
Music Company & City: Artlist.IO
Sound Designer: Zach Andrews
Motion Designer(s): Erika Ni, Illich Rosete
Visual Effects Editor: Ryan Sabo & Zach Andrews
Visual Effects Producer: Zach Andrews
