New Belgium Brewing Voodoo Ranger

The Official Beer of The Apocalypse

School: S.I. Newhouse School of Public Communications


Insight: People say they need a beer after experiencing hard things.
Big Idea: With 9.5% ABV, Voodoo Ranger IPA is the perfect beer for the apocalypse.

This student campaign titled 'The Official Beer of The Apocalypse' was published in United States in December, 2022. It was created for the brands: New Belgium Brewing and Voodoo Ranger, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted over 1 year ago.


Advertising Agency (School): S.I. Newhouse School of Public Communications
Art Director: Will Thorpe
Copywriter: Will Thorpe
Instructor: Mel White


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