Humboldt Redwood is the largest supplier of redwood in California. This year they wanted to target specifiers (the people who select building materials for construction projects) to educate them on why redwood timbers were the ideal building material compared to other types of wood. We created a print campaign for trade publications popular among the specifier audience that focused on the many reasons why redwood timbers are “the obvious choice” when it comes to choosing building materials.
This professional campaign titled 'The Obvious Choice' was published in United States in August, 2017. It was created for the brand: Humboldt Redwood, by ad agency: BarrettSF. This Print medium campaign is related to the House, Garden industry and contains 5 media assets. It was submitted over 6 years ago.
Advertising Agency: barrettSF, San Francisco, CA, USA
Executive Creative Director: Jamie Barrett
Creative Director: Todd Eisner
Senior Art Director: Byron Wages
Senior Copywriter: Phil Fattore
Managing Director: Patrick Kelly
Account Director: Molly Friedman
Account Supervisor: Lyndsey Sotwick