Who better than old-school Italian nonnas to vouch for the taste of the newest savory, kettle-cooked sauce by the RAGÚ brand®? Staying true to the RAGÚ brand® story and following in the footsteps of its founders, Assunta and Giovani Cantisano, Italian nonnas have come together to attest that the newest sauce delivers a homemade taste, as if it came right out of their own kitchen.
In the RAGÚ brand® “The Nonnas in New York” campaign, creatively developed and planned by Digitas, The Networked Experience Agency, the Nonnas take to the streets in a unique and less than usual way, engaging with consumers when they least expect it – ultimately receiving the most authentic reactions to the taste of the new delicious, homemade kettle cooked sauce.
In a series of four heart-warming and comedic spots, with a mix of long-form, short-form and social videos, the teams came together to spread awareness, in a fun, enjoyable way – ultimately elevating the perception of authenticity and tapping into the rich history of the RAGÚ brand®.
The campaign launched nationally on October 16th, on OLV, YouTube, and social.
This professional campaign titled 'The Nonnas are in New York' was published in United States in November, 2023. It was created for the brand: Ragu, by ad agency: Digitas. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 14 days ago.
Executive Creative Director: Tim Mattimore
SVP Creative Director: Laura Keeler
VPD Creative: Eric Burshiem, Brian Trecka
Senior Copywriter: David Plotkin
Senior Art Director: Danny O’Donnell
Associate Director, Senior Producer: Emily Ryles
SVP, Group Director: Alycia Hamilton
VP, Group Director: Jimmy Van Meter
VP, Director PM: Ashley Wermager
VP, Director Strategy: Katlin Bole
VP, Director Social Strategy: Danny Weiss
Sr Associate, PM: Claire Brauer
Sr Strategist, Social: Sarah Chaffin
Production Company: Underhill
Director: Chris Grosso
Director of Photography: Bernardo Elguezabal
Executive producer: Alex Max
Line Producer: Alex Max
Editing House: Underhill
Editor: Sean Stewart
Sound designer: Bobb Barito
Audio Mix: Forager
Mixer: Bobb Barito
Music House: SoStereo