Description
Chicago-based financial technology company NinjaTrader has debuted a campaign from its new partnership with creative agency Betty, a Quad agency, which won the project-based assignment in a pitch to expand the existing relationship with its sister media agency, Rise. The campaign promotes “The NinjaTrader Arena Cup” series, the biggest competition yet on the fast-growing NinjaTrader Arena trading platform, just in time for qualifying rounds for the cup happening today and on November 3.
With Millennials and Gen Z relying more on sources like YouTube, TikTok and “finfluencers” for investment insight, the campaign leans into this cultural shift, positioning The Arena as a community-driven hub where traders can learn, compete and connect.
Inspired by the anticipation, fandom, and thrill of sports, the spots in the campaign help elevate The Arena from a sim tool into a futures trading proving ground — all culminating in a championship round with real cash prizes on the line.
This professional campaign titled 'The NinjaTrader Arena Cup' was published in United States in November, 2025. It was created for the brand: NinjaTrader, by ad agency: Betty. This Film medium campaign is related to the Finance industry and contains 5 media assets. It was submitted about 1 month ago.
Credits
Betty (Creative)
Mike Caguin, CCO
Heath Pochucha, SVP, Executive Creative Director
Mike Gibbs, Sr Copywriter
Robin Richardson, Sr Art Director
Ron Hill, Sr Designer
Mike Shirdan, Social Strategist
Austin Smith, Sr Brand Strategist
Jennifer Barrett, Lead Producer
Nate Wehrman, Lead Producer
Noor Alomran, Sr Editor
Sydney Kelley, Associate Editor
Jess Voegele, Project Manager
Rise (Media)
Adam Krawiec, Group Director, Account Management
Wesley French, Manager, Media Planning
Deanna Devlin, Creative Director, Web Experience
Callie Ryan, Sr Associate, Web Experience
Rodrigo Barba Chao, Associate, Web Experience
Manager, Web Experience
Production Partners
Production: Curveball Films
Director: Yaara Sumeruk
Post: Ditch Edit
Audio: Grey Ghost Sound
Color: Thrive Colour
