Champions Against Bullying

The Nicebot

Agency: Deutsch


Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful is posted on Twitter every 60 seconds. So we built the NiceBot – a Twitter spambot that will eventually tweet one nice message to every single user on Twitter. All 300 million of them. The NiceBot is the first-ever use of spam for a positive cause. And as such, Champions Against Bullying became the first organization that Twitter has allowed to use unsolicited automation to reach people.
In addition to living on Twitter, 3D printed physical NiceBots were sent to celebrity influencers who have taken a stand against bullying. Each NiceBot is powered by a Raspberry Pi and 4G enabled, and displays all of the nice tweets as they go out in real time.

This professional campaign titled 'The Nicebot' was published in United States in November, 2015. It was created for the brand: Champions Against Bullying, by ad agency: Deutsch. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 8 years ago.


Advertising Agency: Deutsch, New York, USA
Creative Director: Jeff Vinick
Senior Art Director: Jessica Giles
Senior Copywriter: Austin Hamilton
Art Director: Katrina Mustakas
Copywriter: Brian Alexander
Producer: John Hatheway
Programmer: Kamran Aslam


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