Before and after grade
The production company Filmic Art helped Lynk & Co to create a visual journey for their concept car that they presented at a conference in 2022. Lynk & Co created this car to reimagine what an automobil could be in all of its potential. The film showcases a concept car called 'The Next Day' that they only produced 1 copy off.
To bring the explorative idea of the car to life, the film had to reimagine what a car ad could be. In the early stages of developing the film, different types of worlds through which the car would travel was explored. It resulted in a series of moods showcasing different aspects of the car. Everything in the film is made in 3D and was produced simultaneously as the car was developed. It's a bold idea from a bold brand and might just be what a controversial industry needs in times of climate change.
This professional campaign titled 'The Next Day' was published in Sweden, United Kingdom, and United States in June, 2022. It was created for the brand: Lynk & Co, by ad agency: Filmic Art. This Content, Design, and Film media campaign is related to the Automotive, Electronics, Technology, and Transport industries and contains 6 media assets. It was submitted 11 months ago.
Advertising Agency: Animal, Stockholm, Sweden
Production Company: Filmic Art, Stockholm, Sweden
Director: Filmic Art, Stockholm, Sweden