The new Volkswagen Golf GTI comes packed with advanced features. To announce its arrival in the Malaysian market, an email was sent out to car enthusiasts. We created an eDM that mirrored the concept of the car -- sleek, with the many advanced featured hidden. The interactive device (Ctrl+A) which reveals the hidden text is the message we want to communicate. That is, everything about The new Golf GTI is "Only for the advanced".
This professional campaign titled 'The new Golf GTI. Only for the advanced.' was published in Malaysia in November, 2009. It was created for the brand: Volkswagen, by ad agency: DDB. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Tribal DDB, Malaysia
Creative Director: Faizal Reza
Art Director: Maharis Azman
Copywriter: Yap Swee Jin