The Necessity In Continuations

School: S.I. Newhouse School of Public Communications

Pilot Print and Outdoor Advertisings. Some things are not meant to skip.


Use visual solution advertising to show how the Pilot Precise Roller Ball pen is a skip-free pen.

It's frustrating to write with a pen that constantly skips when you need it the most. I want to convey how important continuation is, without continuation, it would be impractical. Using important objects, like ladders, stairs, and clocks, with missing parts it creates a skip in their continuation to show how impractical they've become.

This student campaign titled 'The Necessity In Continuations' was published in United States in November, 2022. It was created for the brand: Pilot, by ad school: S.I. Newhouse School of Public Communications. This Outdoor and Print media campaign is related to the Office Equipment industry and contains 1 media asset. It was submitted 9 months ago.


Advertising School: S.I Newhouse School of Public Communications, Syracuse, United States of America
Copywriter: Meiling Xiong
Art Director: Meiling Xiong
Instructor: Mel White


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