If you drive the Mysterious Passenger to IKEA, he will make you win 1000€ to spend at IKEA.
Play on http://www.covoiturage.ikea.fr, the French IKEA's Carpool service, and try to take him in your car.
This professional campaign titled 'The Mysterious Passenger' was published in France in April, 2011. It was created for the brand: IKEA, by ad agency: La Chose. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: La Chose, Paris, France
Creative Director: Pascal Grégoire
Art Director: Guillaume Ganty
Copywriter: Victor Sidoroff
Agency Producers: Maeva Caron, Nicolas Buisset
Production Company: Hush