ADVERTISING

Path Forward

The Mother of All Reviews

Agency: Klick Health

Description

The Mother of All Reviews pays tribute to working moms in advance of Mother’s Day, and acknowledges the extra load they’ve shouldered throughout the pandemic. The video was produced in support of nonprofit Path Forward to help empower moms to restart their careers.
In The Mother of All Reviews, six unsuspecting working moms show up to their scheduled performance reviews, only to be brought to tears when they realize the reviews are from their families–not their colleagues. Their children and partners pre-recorded their feedback–messages of love and appreciation ranging from: “She was truly our Pandemic Czar” and “the matriarch of our entire team” to “She never gives up on achieving her goals.” The moms were captured on hidden camera reacting with astonishment and tears of joy.
To help celebrate the amazing contributions of working moms and all moms, the feel-good three-minute production ends by encouraging viewers to pay tribute to the moms in their lives. It also directs mothers, who may have put their careers on hold to care for their families during the pandemic and are looking to restart their careers, to visit PathForward.org.

This professional campaign titled 'The Mother of All Reviews' was published in United States in May, 2022. It was created for the brand: Path Forward, by ad agency: Klick Health. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 7 months ago by Marisa McWilliams of Klick.

Credits

Advertising Agency: Klick Health, New York, Philadelphia, Toronto, United States of America

ADVERTISING

iStock Essentials

View on Feet of Traveler Woman H...

Artist: RoStRecords

iStock Signature

Puzzle - 4K Resolution

Artist: sefa ozel

iStock Signature

Aerial top view of country road ...

Artist: CHUNYIP WONG

iStock Essentials

arrow background

Artist: aleksandarnakovski

iStock Signature

Female hiker stands at viewpoint...

Artist: AscentXmedia

iStock Essentials

Businessman with Vision hologram...

Artist: Ankabala

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.