The most imperfect manifesto of the advertising agency

In essence, it’s an advertisement for advertising: the video mentions numerous well-known global and local brands, references to Kazakh reality, and famous domestic advertisements.
SEED manifests its main approach to creating advertising: not striving for a nonexistent ideal, with plastic happy families and polished shots that don’t resemble real life. The key is to speak the same language as the audience, to understand the world they live in, and then the public’s affection will not take long to follow. The agency’s own employees starred in the video, and the locations used were their office and a neighborhood store.
‘It was important for us to voice what advertisers have long been discussing during breaks and what all brands have understood for a while. It’s not necessary to wait for perfect conditions, briefs, or budgets to create great projects — you can start small and not wait for the perfect result,’ commented the Creative Group Head, Dariya Orazbayeva.