Cerveza Corona

The Most Dangerous Species

Agency: El taier DDB Centro


In the depths of the ocean there are thousands of scary and deadly predators. But among all of them, hides one that is particularly terrifying, and it is the cause of the deaths of more than 100,000 species each year. We are talking about single-use plastic.

Corona Beer for Oceans Week raised awareness with a strong statement through a digital campaign that reminds people that plastic does not belong in our oceans.

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This professional campaign titled 'The Most Dangerous Species' was published in Guatemala in June, 2023. It was created for the brand: Cerveza Corona, by ad agency: El taier DDB Centro. This campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted 8 months ago.


President: Manuel Madrid
Creative Chairman: Victor Pardo
Chief Operating Officer: Héctor Oliveros
VP Creatives: Mar Frutos y Javier Cáceres
Digital Director: Bryan Rodas
Creative Director: Fernando Reiter y Maris Jarquín
Creative: Julián Montagut, Ana Paula Escobar y Elisa Ajosal
Art Director: Ludwin Mancía y Rita Godoy


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