ADVERTISING

Brizo

The Modern Goddess

Agency: Young & Laramore

Description

Since Y&L helped create Brizo in 2004, the agency has been led by one revolutionary idea: Brizo isn’t a faucet company. It’s a fashion label. This campaign is a representation of how Brizo and Y&L are redefining living fashion not just as a design philosophy but as a form of self-expression. The name “Brizo” comes from the ancient Greek water goddess of dreams. In “The Modern Goddess” campaign, the brand is updating and reinterpreting that story for today.

The campaign launch is timed to coincide with New York Fashion Week, both to reinforce the brand’s fashion positioning and to strengthen ties with their target audience, high end interior designers and architects. Every September, Brizo brings a select group of high-end design influencers to NYFW for an insider experience, including Jason Wu’s runway show and afterparty, and this year, Brizo gave those attendees an exclusive preview of the campaign. In addition to the campaign being a mix of OLV, print, mobile and digital display and social campaign, Y&L created a series called: “Inspired by The Modern Goddess” featuring interviews with five leading creatives in high-end architecture, interior design and fashion. The series helps expand on The Modern Goddess philosophy and shows how the Brizo portfolio brings individual visions to life.

This professional campaign titled 'The Modern Goddess' was published in United States in September, 2022. It was created for the brand: Brizo, by ad agency: Young & Laramore. This 360° medium campaign is related to the Household Products industry and contains 7 media assets. It was submitted 12 days ago.

Credits

Young & Laramore:
Tom Denari – President and Chief Strategy Officer
Carolyn Hadlock – Principal, Executive Creative Director
Trevor Williams – Principal, Group Creative Director
Scott King - Creative Director
Gina Caratelli – Senior Art Director
Jane Driver – Senior Writer
Mitchell Brown – Senior Designer
Rachel Regan – UX Designer
Sarah Frucci – Motion Designer
Chris Weiper – Senior Digital Developer
Julia Breaky – Editor
Nick Prihoda – VP, Account Management, Group Account Director
Alexandra Neff – Account Supervisor
Sydney Jameson – Account Manager
Shannon Quinn – VP, Media Director
Bess Browning – Media Director
Hannah Lane – Digital Media Supervisor
Katy Schlies – Assistant Digital Planner/Buyer
Lynn Kendall – Director of Production
Jeff Durham – Production Designer
Pam Kelliher – Production Designer

Production:
Photographer: Pamela Hanson
Executive Producer: Charlie Borradaile
DP: Ryan Dean
Set Design: Heidi Woodman
Wardrobe Stylist: Brendan Cannon
Makeup: Andie Markoe Byrne
Hair: Peter Matteliano
Designer Series production: Warrior Queen

MSL – PR Partner Agency
Hannah Van Malssen Joiner – Vice President

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