The Modern Goddess

Since Y&L helped create Brizo in 2004, the agency has been led by one revolutionary idea: Brizo isn’t a faucet company. It’s a fashion label. This campaign is a representation of how Brizo and Y&L are redefining living fashion not just as a design philosophy but as a form of self-expression. The name “Brizo” comes from the ancient Greek water goddess of dreams. In “The Modern Goddess” campaign, the brand is updating and reinterpreting that story for today.

The campaign launch is timed to coincide with New York Fashion Week, both to reinforce the brand’s fashion positioning and to strengthen ties with their target audience, high end interior designers and architects. Every September, Brizo brings a select group of high-end design influencers to NYFW for an insider experience, including Jason Wu’s runway show and afterparty, and this year, Brizo gave those attendees an exclusive preview of the campaign. In addition to the campaign being a mix of OLV, print, mobile and digital display and social campaign, Y&L created a series called: “Inspired by The Modern Goddess” featuring interviews with five leading creatives in high-end architecture, interior design and fashion. The series helps expand on The Modern Goddess philosophy and shows how the Brizo portfolio brings individual visions to life.