Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth.

This professional campaign titled 'The midwife crisis' was published in Denmark in January, 2017. It was created for the brand: The Danish Association of Midwives, by ad agency: Saatchi & Saatchi. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 5 media assets. It was submitted over 7 years ago.


Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Managing Director: Annette Piilgaard
Art Directors: Sebastian Hartboel, Peter Conlan
Copywriter: Mikkel Jønsson
Illustrator: Rasmus Lundsteen
Finalization: Mette Pedersen
Additional Credits: Marie Christine Frederiksen, Cecilie, Jelstrup Larsen


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