KV TENNIS PHOTO BLUR
KV CELLPHONE PHOTO
KV SKATING
BOTTLE TRACE
BILLBOARD
MALL
Description
The insight.
The trail of movement left by an athlete produces many forms.
The idea.
We must not show Michelob as an athlete, we have to evidence that he has always been one.
Execution.
We take videos of various athletes as they compete, train or enjoy themselves and follow their movements, colors and so on, to show that in the movement trace Michelob and its distinctive brand elements are present.
This professional campaign titled 'THE MICHELOB TRACE - CLIO SPORTS' was published in United States in August, 2023. It was created for the brand: Michelob ULTRA, by ad agency: Proximity. This Digital, OOH Outdoor, and Print media campaign is related to the Alcoholic Drinks and Sports industries and contains 8 media assets. It was submitted over 1 year ago by Creative Director: Nelson David Sanchez of Ogilvy Colombia.
Credits
Advertising Agency: Proximity BBDO
Production Company: Proximity BBDO
Art Director: Nelson David Sanchez
Copywriter: Alfonso Pacheco
