The magic is here. Let it in.

In collaboration with Copenhagen-based agency Twenty, VELUX has launched a new brand film, “Planes”, a stirring, sensitive and poetic film about dreams, distance and connection seen through a child’s eyes. The film beautifully captures how the sky is not only a space filled with stars and mystery, but also a place of departures and reunions, a canvas for longing and hope, all experienced in the simple act of looking up.
“Planes” features a young girl who can’t stop looking up and has an obsession with planes. For her, they are not simply symbols of faraway destinations, they carry deep personal meaning. Her father installs a window, opening her room up to the sky and to the planes that travel above her. Some of them are piloted by her very own mother – the source of her fascination with planes.
With the campaign platform “The magic is here. Let it in.”, VELUX taps into a powerful and universal human truth. In a world where we increasingly spend our time looking down, most often at our phones, we have lost touch with the sense of wonder that exists right above us. This platform is a gentle but powerful reminder that the magic we seek isn’t distant or abstract. It is already there, just beyond our ceiling, waiting to be rediscovered.
By inviting the sky into our homes, VELUX is not only offering a functional product, but enabling a shift in perspective. It encourages us to pause, look up, and reconnect with nature, with our surroundings, and with each other. The sky above us is more than a physical space – it is a symbol of possibility, connecting us to each other and to the wider world. Recently brought into focus by missions like the Artemis program, it reminds us that our fascination with the sky remains as strong as ever.
Seen through a child’s eyes, the sky becomes a canvas of imagination, possibility and emotional connection. It is this childlike perspective that sits at the heart of the platform, helping audiences rediscover a sense of magic that many have forgotten.
Music that amplifies the magic
The film features a new interpretation of Both Sides Now by Joni Mitchell, performed by SKAAR - a young Norwegian singer-songwriter, whose version brings a delicate and intimate quality to the film. With its reflections on perspective and the way we see the world, the song underlines the film’s central idea that sometimes, all it takes is a change in viewpoint to rediscover what has been there all along.
About the campaign
“Planes” is created by Twenty and continues VELUX’s ambition to inspire people to unlock the hidden potential in their homes – simply by looking up.