Description
Our campaign aims to contrast the repetitive business of everyday life with the refreshingly slow pace and enlivening environment one experiences on Amtrak. This campaign is a combination of ad video, digital content, and experiential.
This student campaign titled 'The Longer Road' was published in United States in December, 2023. It was created for the brand: Amtrak, by ad school: Southern Methodist University. This Content, Experiential, and Integrated media campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Advertising School: Southern Methodist University, Dallas, USA
Art Director: Timmy Chae
Copywriter: Blake Lyster