The Little Things - Peek-a-Boo

Agency: Johannes Leonardo


As the old saying goes, it’s the little things in life that sometimes bring us the most joy. It’s even more rewarding when those moments derive from the unexpected. Volkswagen's new all-electric ID.4 is here, and brings with it some unintentional benefits that will make you stop to appreciate “the little things”.

The latest spot, developed by New York based advertising shop Johannes Leonardo, captures a pure moment of unintentional joy between a father and daughter sparked by VW’s Intuitive Sit-to-Start feature, making this about more than just an electric vehicle. The body of work taps into an audience truth about the switch to electric cars — many potential buyers are intimidated by the techy, complicated, and futuristic nature of competitor EVs.

​​However, this campaign showcases how the switch to an ID.4 is easy and inviting, highlighting features like the ID.4’s Intuitive Sit-to-Start, which is designed to make the driving experience more natural.

The work, titled “Peek-a-Boo” launched nationally on Saturday, May 20th on TV, Digital and Social. A second spot, “Light Tease”, is set to launch in the coming weeks across the same mediums.

This professional campaign titled 'The Little Things - Peek-a-Boo' was published in United States in May, 2023. It was created for the brand: Volkswagen, by ad agency: Johannes Leonardo. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 1 year ago.


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