Description
Illiteracy turns everyday tasks, like reading signs and navigating the city, into challenges that can be confusing and even dangerous. Our idea is to use the words on bus stops, billboards and signs to vividly illustrate the disruptive impact illiteracy has on daily life.
This professional campaign titled 'The Life Of An Illiterate' was published in Nigeria in September, 2024. It was created for the brand: The Young Bookworms, by ad agency: Noah's Ark Creative. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 1 month ago.
Credits
Advertising Agency: Noah's Ark, Nigeria
Chief Creative Officer: Lanre Adisa
Executive Creative Director: Abolaji Alausa
Creative Director: Gabriel Olonisakin, Maurice Chike Ugwonoh
Art Directors: Yekeen Ibrahim, Ayomide Olagunju, Matthew Azolibe, Adeyemo-Maya Adebowale, Sultan Lawal
Copywriters: Onyinye Alexandra Obienu, Ositadinma Ramsey Umeh, Fuad Balogun
Account Managers: Judith Eziali, Gilbert Enajeroh