Solo Schweppes

The Legend of the Lemon Tree

Agency: BMF


BMF Melbourne is proud to announce the return of a famous Australian advertising icon: SOLO Man. Remembered with fond affection but absent from our screens for over 20 years, the new campaign is a light-­‐hearted take on SOLO’s history and shows how the Australian legend began. The campaign heroes the first SOLO Man and his discovery of a magical lemon tree that created the original thirst crusher.

This professional campaign titled 'The Legend of the Lemon Tree' was published in Australia in January, 2012. It was created for the brands: Schweppes and Solo, by ad agency: BMF. This Film medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 11 years ago.


Advertising Agency: BMF, Melbourne, Australia
Sound & Music: Turning Studios
Post Production: Fin Design
Director: Hamish Rothwell
Production Company: Goodoil
Media Planning / Buying: Carat


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