New Zealand Transport Agency

The Legend

Agency: BBDO


Nick teaches you how to be a true 'legend’ in this anti drink-driving ad for NZTA. He drives the message home (so to speak) by reminding you of the things you'd miss out on if you drink and drive. Told through a loving montage of reckless memories, it talks to the true provincial lad - the motorbiking, mud wrestling, banger racing lad who lives a life full of lols.

This professional campaign titled 'The Legend' was published in New Zealand in July, 2017. It was created for the brand: New Zealand Transport Agency, by ad agency: BBDO. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Production Company: Finch
Director: Nick Ball
Producer: Camilla Mazzaferro
Executive Producer: Karen Bryson
Cinematographer: Lachlan Milne ACS
Production Designer: Neville Stevenson
Costume Designer: Kylee Strathdee
Editor: Jo Scott / The Butchery
Casting: Catch Casting
Colourist: Trish Cahill
VFX: Blockhead VFX
Sound Design: The Coopers


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