Human stupidity has created a typography that angers the Amazon. When thousands of forests disappear, a letter appears in the empty space. That's why Google Fonts created the Last Words, a tool for the Amazon to express its pain.
As long as humans continue to create it, the typography will remain in beta, with new characters appearing as deforestation continues.
This student campaign titled 'The Last Words' was published in Colombia in August, 2023. It was created for the brand: Google, by ad school: The Pub School. This Outdoor and Print media campaign is related to the Other and Public Interest, NGO industries and contains 4 media assets. It was submitted 25 days ago.
The Pub School
Art Director: Leonardo Moreno, JuanManuel Linares
Copywriter: Javier Bayona, Sebastian Velandia, Juan Muñoz